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Adopting a customer-centric mindset is more important than ever. Here’s proof: 66% of customers expect companies to understand their needs. Customer-centric companies are 60% more profitable…

Customer Success (CS) has become a mission-critical discipline in SaaS and beyond, with 97% of the companies we surveyed this year reporting that they have…

The rise of customer education is hard — no, impossible — to ignore.  As more companies realize the benefits of customer education and how it can improve…

What is customer education and why’s it important for SaaS companies? Customer education is a strategy you can use to improve the customer experience, product…

In the most recent episode of Mehtaphysical Musings, I sat down with Nikki Bishop, Customer Success (CS) Leader, to discuss everything from getting started with…

Nothing has a more significant impact on retention and churn more than onboarding. So, how can you make sure you do it the right way?…

What’s a Customer Education LMS? A customer education LMS or customer training LMS is a software application for managing and delivering digital customer education programs.…

Successful product companies have one thing in common: Happy customers. Happy customers also have something in common: They know how to use the product in play. The…

Customer education is a critical part of most SaaS business models. Software products have notoriously steep learning curves, and even when they aren’t terribly complex,…

A customer education program isn’t something you can just launch without much thought. Some thought is required. Here are 10 customer education best practices. Customer…

When we started Staircase AI, everyone was skeptical about AI. We would often hear concerns from revenue intelligence and CS leaders saying things such as: “It…

When customers buy from you, a pact is created. It says: You’re not only committed to delivering your products or services, but also the positive…

Customer adoption is a very important element of a successful business, yet it’s still sometimes misunderstood. So, let’s ask ourselves: What’s customer adoption, why’s it…

A custom LMS gives you the flexibility to completely tailor the learning experience exactly how you want for your customers, employees, partners or workforce. Customer, employee and…

It may be tempting to take your entire customer, employee or partner education program online. But wait. As we get back to in-person everything (fingers crossed), completely abandoning in-person training…

The shifting sands of the B2B world are causing costly customer acquisition engines to slow down. Revenue declines are following suit. For B2B companies dealing with shrinking…

Ready for a wake-up call? Seventy-four percent of potential customers said they’d switch to another solution if onboarding was complicated. Meanwhile, 86% of customers said they’ll…

Imagine you’re tasked with creating an online learning program or you’re looking for an LMS vendor for your company’s customer training program and you hear the term “SCORM” or…

Generative AI is an unstoppable force, rapidly transforming the world around us as we know it. If you’re still reeling from its ability to process…

Ready for liftoff? Gainsight is thrilled to announce Pulse Encore—an exclusive gathering of minds, ready to share, connect, and level up the world of Customer…

A quick Google search will return a seemingly endless list of LMS vendors and make to make it even more confusing, many of them offer…

In the digital age, customer experience is the bedrock of a successful business, and companies are continuously seeking innovative ways to engage and support their…

You’ve decided to replace your old learning management system (LMS), upgrade your existing one, or launch one for the first time. In any case, the issue now becomes:…

“Is our online training having a positive ROI?” If you’ve been on an L&D team for any period of time, someone’s asked you this question (probably…

Whether you call it product-led, customer-led, or digital-led, cohesive user journeys in your product are key to successful product and overall customer experiences. Cohesive journeys…

Well defined customer touch points are the foundation of a strong digital experience with your product. And as the SaaS industry evolves and gets more…

In the current market, a company’s future is increasingly being determined by its existing customers. As new business growth slows down, companies that retain and…

A customer success strategy helps you engage customers and manage retention rates. But developing a strong customer success strategy requires time and effort. Particularly, you need to educate your customer base and make them…

In the fast-paced digital landscape, delivering exceptional customer experiences has become a crucial aspect of any successful business. Companies that prioritize understanding their customers’ needs…

This article was originally written by Barb Mosher Zinck and published on Diginomica.  Every company has some type of motion around the customer journey, according…

As a professional, you’ve probably received plenty of questions about eLearning ROI (return on investment) and if your online training program is working. You want to help…

Churn is the enemy of every customer-focused business, which is why customer education is a vital part of acquiring and maintaining customers. Used properly, customers…

The uncertain times are leaving many B2B businesses in a cloud of mystery. What’s not hanging in the balance, however, is your customers’ expectations. In…

What do Digital Customer Education Programs and snowballs have in common? They both grow over time. By now, your learning journey is well underway. You’ve promoted the heck…

As the technology sector transitions from hyper-growth to durable growth, SaaS companies are shifting their focus to safeguarding Net Revenue Retention (NRR) and ensuring customer…

When considering “user training,” your mind likely goes to a typical onboarding meeting or company training session. However, this is no longer the only (and…