The Customer Success Index 2024

How businesses are elevating Customer Success with AI and digital tools to drive both retention and revenue growth.

Far beyond reducing churn, Customer Success (CS) has matured into a strategic growth engine—delivering measurable ROI, driving customer expansion, and scaling engagement with innovative tools like AI and Digital CS.

In The Customer Success Index 2024, Gainsight and Benchmarkit share how CS organizations are adapting to economic challenges and redefining success. From the rise of AI in CS workflows to expanded responsibilities like revenue growth and upsell opportunities, the report showcases the trends shaping CS into a mature and indispensable business function.

A man and woman are smiling and holding tablets while standing in an office. The woman, wearing a white top, and the man, in a light blue shirt, seem engaged in a pleasant conversation about the latest Customer Success Index.

In this report, we surveyed over 250 companies across industries to understand how CS is evolving, scaling, and impacting the bottom line. Discover the insights, strategies, and key takeaways to help your organization unlock the full potential of Customer Success in 2025 and beyond.